Your organization has many moving parts – likely media outreach, fundraising, events, member relations, website content management and more. Ultimately, all of these activities support your core mission. That mission is to effect public policy decisions. It is important to take a moment to ask yourself: Is your organization absolutely as effective as it could be in achieving your mission?
Read More4 foundations of a winning issue advocacy campaign
A winning issue advocacy campaign presents the issue in a way that resonates with the audience’s own self-interests, while keeping the overall message in line with the organization’s ultimate mission. Such a campaign reflects a desire to create a mutually beneficial relationship that, over time, achieves tangible benefits for both parties. How does an organization achieve this?
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