Pandora and Google brought together 70 leading women in communications, marketing and advertising at Roofer's Union in D.C. In attendance was The Zoldak Agency Founder, Sue Zoldak.
Read MoreWhy launch a grassroots action plan?
Your organization has many moving parts – likely media outreach, fundraising, events, member relations, website content management and more. Ultimately, all of these activities support your core mission. That mission is to effect public policy decisions. It is important to take a moment to ask yourself: Is your organization absolutely as effective as it could be in achieving your mission?
Read More4 foundations of a winning issue advocacy campaign
A winning issue advocacy campaign presents the issue in a way that resonates with the audience’s own self-interests, while keeping the overall message in line with the organization’s ultimate mission. Such a campaign reflects a desire to create a mutually beneficial relationship that, over time, achieves tangible benefits for both parties. How does an organization achieve this?
Read More7 Steps to a Successful Communications Audit
Much like an organized closet, an effective communications program needs to be well-edited, focused in presentation, and tended to with a set of clear rules. Here are seven steps that will get you on your way.
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