At the start of the Covid-19 shutdowns it became a running joke that everyone was starting a podcast! People were in the midst of finding new ways to connect and communicate virtually and various podcast platforms filled the gap in the marketplace. Podcasts have become a powerful resource for policy centers and advocacy groups to communicate their message directly to the public and bypass the challenges of pitching to the media. However, there are several tricks of the trade you should be familiar with in order to succeed in the world of podcasting!